Comprehensive Strategic Enrollment
Strategic Enrollment Plan
Strategic Enrollment Management, or SEM, is all about getting the right students to enroll and persist until graduation. It's a plan that covers everything from student recruitment, marketing and admissions to student services, housing, dining services and financial aid. The goal is to increase or maintain enrollment numbers, improve student retention, and ultimately, increase graduation rates. The collaboration with Ed Advancement has helped the university identify our strengths and potential opportunities for improvement, target our marketing efforts, and offer financial aid more effectively. The plan is the blueprint to accomplish the mission of long-term enrollment success and fiscal health.
Search Engine Optimization
Search Engine Optimization (SEO) presents us with a powerful opportunity to elevate our online presence through the strategic use of digital tools. This invaluable marketing strategy aims to optimize our website, emphasizing academic program pages and showcasing our educational outcomes, ultimately enhancing our visibility in search engine results. Our objective is to draw the attention of prospective students, parents, and future members of the Trojan community, fostering lasting connections and engagement with our institution.
Personal Financial Aid Videos (PFAV)
A breakthrough in Financial Aid communication, these videos are designed to engage parents and students by explaining in detail their award package. Personal financial aid videos can enhance the financial aid process by making it more accessible, engaging, and tailored to individual needs, ultimately helping students make informed decisions about their education and finances. Recognizing that each student's financial situation is unique, these videos adapt to address individual needs. Whether it's discussing scholarships, grants, loans, or work-study options, they provide information that's directly relevant to the student's specific circumstances. This personalization ensures that students and their families are equipped with the knowledge they need to make informed decisions about their education and finances.
AFAS:
Financial aid is very important to our Trojans. This project provides the analytics and insight needed to help improve our financial aid awarding strategies. It will help us to make the best strategic investment of our funds to ensure students can enroll in today’s higher education market. use to hone their financial aid strategies. The school in question then makes strategic investment of their funds to ensure students can enroll and continue to have the best financial aid packages available to them.
True Cost Calculator:
Sometimes called Net Price Calculators, measures the financial strength of your family and uses other facts you provide to estimate the number of grants, scholarships, and other financial aid that is likely to be available to you. Your "net price" is the difference between that amount and the cost of attendance. VSU’s calculator can be found here.
